Nearly 30 percent of
consumers say they are considering a cosmetic procedure with dermatologists
named as the greatest influence for their decision, according to survey data
released today by the American Society for Dermatologic Surgery.
The first-ever ASDS Consumer
Survey on Cosmetic Dermatologic Procedures asked more than 6,300 consumers in a
blind online survey for their opinions on cosmetic treatments in general and
ratings for 10 specific procedures – from wrinkle-relaxing injections and body
sculpting to laser hair removal.
While 6.4 percent of those
surveyed previously had a cosmetic treatment, nearly 30 percent said they are considering
a procedure. When asked what provider they chose, consumers not only picked
dermatologists as the physician of choice for nine of the 10 procedures but
also said dermatologic surgeons are their dermatologist of choice in nine of
the 10 categories.
Dermatologists exhibit a
greater influence on decisions to have cosmetic procedures than friends,
physician referral or 11 other choices, consumers said. They also said the
specialty in which a physician is board certified is the most important factor
when contemplating a cosmetic procedure – more important than cost, physician
referral or eight other choices.
“Board certification tells
potential patients that a doctor is highly trained and most qualified to care
for their skin health and beauty needs,” said ASDS President Timothy C. Flynn,
M.D. “That training and qualifications are key reasons consumers choose dermatologic
Consumers cited personal rationales
for seeking cosmetic treatments, choosing as their top reasons that they want
to look “as young as I feel for my age” and want to “appear more attractive” or
“feel more confident.”
More than 80 percent indicated
excess weight is the cosmetic condition that bothers them the most. Other
conditions consumers are “most bothered” by include:
- Lines and
wrinkles around the eyes (63 percent)
- Skin texture
and/or discoloration (62 percent)
- Sagging facial
skin (61 percent)
- Excess fat under
the chin (60 percent)
- Lines, wrinkles
and/or folds in the mid-face around the cheeks and mouth (60 percent)
“Thanks to advances in
cosmetic surgery – many spearheaded by dermatologic surgeons – dozens of
cosmetic treatment options are available to consumers today,” Dr. Flynn said.
Procedures being considered
the most by consumers include ultrasound, laser, light and radiofrequency
treatments for wrinkles; laser and light treatments to reduce facial redness,
improve skin tone or improve scars; and body sculpting.
Consumers gave the highest
overall satisfaction rates to cosmetic procedures that are performed by dermatologists
more often than by other practitioners – such as injectable wrinkle treatments
(92 percent) and injectable filler treatments (92 percent).
“Patients rightfully demand
satisfaction, and dermatologic surgeons provide that with their training and
expertise,” Dr. Flynn said. “With these procedures being performed by so many
dermatologic surgeons, it’s no surprise that they have the highest patient
satisfaction rates. We are the skin experts.”
About the Survey
Data were obtained
through a blind online survey conducted March 26 to April 1 through the
web-based ZoomPanel service. The survey received nearly 6,350 responses.