Professional Beauty Association’s Largest Line-up with Industry-Leading Educators

ROLLING MEADOWS, Ill., JANUARY 15, 2018 – The American Society for Dermatologic Surgery (ASDS), the largest specialty organization representing dermatologic surgeons, will present its Stylists Against Skin Cancer Program at the Professional Beauty Association’s 2018 International Salon and Spa Expo (ISSE) on January 27-29 in Long Beach, California. The 2018 ISSE will showcase its largest line-up of class options in the show’s 19-year history.

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“Most hair care professionals do not receive skin cancer education while in cosmetology school,” said Dr. Behshad. “By detecting growths suspicious for skin cancer and making appropriate referrals to dermatologists early, hair professionals can help to prevent the progression of dangerous skin cancers. With this training, stylists will be able to provide their clients with valuable information that they can then share with a dermatologist and potentially save a life.”

Ramona Behshad, MD, will lead interactive sessions that:

  1. Teach the warning signs of the most common scalp skin cancers.
  2. Demonstrate basic ways to look for scalp skin cancer.
  3. Discuss when and how to refer clients to a dermatologist.
  4. Educate stylists on how to approach clients about skin abnormalities in a way that promotes positive attitudes towards visiting the doctor with any concerns.
  5. Discuss effective preventive measures for skin cancers, including patient education resources.

The sessions will take place at the Long Beach Convention Center on:

  • Saturday, Jan. 27 at 2:45 p.m.
  • Sunday, Jan. 28 at 2:45 p.m.
  • Monday, Jan. 29 at 9:30 a.m.

Videos, print and electronic educational materials can be found at

ISSE lives up to being “The Biggest & Best Beauty Expo on the West Coast” with 40,000 guests from around North America, over 200 classes offered in areas such as hair, nails, lashes, advocacy and more, and 400 exhibitors showcasing the industry’s most popular brands — all this is from the ultra-walkable, beach-side Long Beach Convention Center, located in Long Beach, CA. For those attending, there is no question why ISSE is nationally recognized by Trade Show News Network as one of the industry’s leading shows.

Please visit PBA’s website at for more information about the show. For ISSE event pictures, please visit: 

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About American Society for Dermatologic Surgery

American Society for Dermatologic Surgery (ASDS) is the largest specialty organization exclusively representing dermatologic surgeons who have unique training and experience to treat the health, function and beauty of your skin. ASDS members are pioneers in the field. Many are involved in the clinical studies that bring popular treatments to revitalize skin and fill and diminish wrinkles to the forefront. Their work has helped create and enhance many of the devices that remove blemishes, hair and fat, and tighten skin. Dermatologic surgeons also are experts in skin cancer prevention, detection and treatment. As the incidence of skin cancer rises, dermatologic surgeons are committed to taking steps to minimize the life-threatening effects of this disease. For more information, visit
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ISSE Media Contact:
Sarah Culbert 

About Professional Beauty Association

The Professional Beauty Association is the largest and most inclusive trade organization representing the entire beauty industry. PBA exists to elevate, unify and serve the beauty industry and the professionals that improve people’s lives.

Formed by the merger of the Beauty and Barber Supply Institute (BBSI), American Beauty Association (ABA), The Salon Association (TSA), and the National Cosmetology Association (NCA), the Professional Beauty Association is the only organization to represent the entire beauty industry. PBA members include manufacturers, distributors, salons, spas, schools, independent practitioners, students and industry suppliers.

In addition to advocacy, PBA provides its members with opportunities to save money on events and education, and access to industry research and resources. Committed to the long-term success of the stylist and the businesses that employ and support them, PBA is focused on enhancing the professionalism of the industry and committed to helping members achieve personal and professional excellence.

For more information on membership levels and dues please visit: