Event attendees were digital creators – including bloggers, vloggers and influencers who target skin care and beauty content – alongside traditional media outlets.
“Skinnovation NYC provided our Society with a platform to engage with the media and influencers, so they can further educate their audiences to make informed decisions when it comes to caring for their skin,” said ASDS President Lisa Donofrio, MD. “The market is flooded with false claims, yet consumers are two times as likely to use social media for health care information. It’s vital that ASDS members are a part of that digital conversation that is driving consumer health care decisions.”