How to start
Create your own public service program that promotes sun safety and builds your brand in your own community.
STEP 1: Purchasing a dispenser
Choose to purchase a dispenser as a community service or to solicit community sponsors to help with the cost of purchase and refills. Available custom sponsored labeling is a great advertising opportunity.
STEP 2: Choosing a location
Ball fields, playgrounds, parks, gardens, swimming areas, golf courses, colleges and your own office are ideal dispenser locations. When partnering with a municipality or city, proper authorization must be obtained and sponsorship labeling on the dispenser must be approved. Dispensers may be attached to an existing structure or a freestanding pole (sold separately) that can easily be moved. The dispenser should be placed in a shaded area to preserve the integrity of the sunscreen. The installation process can be done independently or by a participating property owner.
STEP 3: Maintaining a dispenser
Traffic volume and location impact how often sunscreen should be replenished. For example, a dispenser at a community park needs to be refilled one to two times per month. Maintenance can be done by an employee, a participating municipality, property owner or community groups such as the Girl Scouts or Boy Scouts.
STEP 4: Promoting the project
Share your public service experience with ASDS on social media or contact Katie Allodi. We may feature your success story in our various marketing channels!